The new biodiversity barometer is out! The report is rather optimistic as they conclude that 63% of the respondents are aware of biodiversity and 96% have heard of sustainable development. The report also indicates that there is high awareness but low understanding, as many people do not really know what biodiversity implies. Personally my feel is that as consumers of beauty products respondents may also have a greater affinity with concepts such as 'bio' and that might be the cause of the high awareness rates.