Sheena Iyengar: The art of choosing

How does our audience make choices? What is the story behind the way they practice choice: e.g. is it "happiness is in your choice" or "helping to prevent you making the wrong choice". Is freedom of choice a right of self expression or recipee for poor decisions? A nice learning exercise about framing, cultural differences and the many narratives that drive choices. Read more on brain pickings: 5 essential books and talks about the psychology of choice.