People will protect nature because they want to, not because they have to. This is one of the pay offs of Futerra's arguments to rebrand biodiversity. They base this on common sense. Everyone loves nature. Love is a powerful driver. You can't get more powerful than wonder, awe and joy. Reconnecting with such type of childhood experiences in nature generates empathy and willingness in our mind that motivates to act for nature. I had to think of the biodiversity brand when visiting this morning the National Gallery here in Ljubljana and seeing the painting - 'Summer' - by Ivana Kobilca. The light, shadows and colours on the real painting are much nicer than on this reproduction. In the same way our own memories of real experiences in nature are much stronger than any rational appeal to conserve biodiversity.
Wednesday 14 July 2010
The power of love messages
People will protect nature because they want to, not because they have to. This is one of the pay offs of Futerra's arguments to rebrand biodiversity. They base this on common sense. Everyone loves nature. Love is a powerful driver. You can't get more powerful than wonder, awe and joy. Reconnecting with such type of childhood experiences in nature generates empathy and willingness in our mind that motivates to act for nature. I had to think of the biodiversity brand when visiting this morning the National Gallery here in Ljubljana and seeing the painting - 'Summer' - by Ivana Kobilca. The light, shadows and colours on the real painting are much nicer than on this reproduction. In the same way our own memories of real experiences in nature are much stronger than any rational appeal to conserve biodiversity.
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